Zhodnocení konkurenceschopnosti stavebního podniku

Abstract

The aim of the thesis is to find out the competitiveness of the construction company Mézl a Janíček, LTD. In the first part, there are defined the theoretical-methodological basis of competitiveness and methods of evaluation. In the practical part, there is the theoretical knowledge applying in the specific company. Business environment of the company is evaluated through a SWOT analysis. After this analyse, I do benchmarking, which compares the company with rival and industry. The last method used is Pollak of detecting the vitality of the organization. At the end of the thesis, there are summarized the results, analysis, the plans and recommendation for te reinforcement of the competitive position and the improvement of competitiveness.