Měření spokojenosti zákazníků na polygrafickém trhu
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Date issued
Authors
Řehulková, Petra
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901815
Abstract
The objective of the Bachelor work was to analyse a level of satisfaction of customers of TISKNEME.COM company with the final polygrafic products and its accompanied service.
There was realised a marketing survey to activate the objectives of the work. I used a questioning method to collect primary data, the tool to collect data was a questionnaire. The survey was carried out from a sample of 98 informants.
From the results of analysis of customers' satisfactions regarding the TISKNEME.COM company comes recommendations, which are suppose to serve the company regarding improvements of provided products and services and to an increased satisfaction of their customers.
Description
Import 01/09/2009
Subject(s)
satisfaction of customer, polygrafic products and services, business customers, business market, marketing survey.