Analýza pozice značky obuvnické společnosti
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Prochasková, Šárka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The Master’s thesis deals with the position of brand shoe company Botas, Inc. The analysis of macro and market characteristics was writen at the beginning. Followed the heoretical part. Marketing research was used to achieve the objective. Recommendations was proposed after analyzing the collected data. Company Botas has been designed to focus primarily on their marketing communications and creating a media campaign. The logo was advised to upgrade in the form of 3D and to recommend more support for the slogan.
Description
Import 11/07/2012
Subject(s)
elements of the brand, market analysis, shoes, marketing communication, marketing research, brand