Návrh marketingové strategie fitness trenéra

Abstract

The subject of the bachelor thesis is marketing strategy. Accordingly, the objective is set, which is to develop a marketing strategy proposal to the selected fitness trainer. The thesis is divided into three parts. The first part is devoted to the theoretical definition of concepts related to online marketing and marketing strategy. In the second and third part the acquired knowledge is applied in practice. An in-depth interview with a trainer, an analysis of his current online presence and personal brand is conducted. Furthermore, data from a questionnaire survey is processed to define the target group, competitors are analysed and a SWOT analysis is performed. Based on the findings, a marketing strategy is proposed to the selected fitness trainer.