Management a marketing velké sportovní akce

Abstract

This graduation theses was created to help clarify the issue of management and marketing major sport events, XVIII. International Indoor Rowing Championship of Czech Republic. The research investigation was focused on a comparison of the Indoor Rowing Championship with its previous years, which had the same project leader – Veslarsky klub Olomouc. There are captured key points of organization and preparation and the evaluation of indoor rowing competitions, too. The aim of this thesis is to examine the issue of management and marketing of major sports events and comparing this issue in the past four year´s volume.