Identifikace hrozeb a příležitostí střediska volného času
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Vysoká škola báňská – Technická univerzita Ostrava
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The aim of the work is threats indentification and opportunities of leisure activities centre, in particular Leisure Activities Centre Juventus, Karviná, funded organization. The work is devided into the theoretical and the practical parts. The practical part defines the methods of the strategic analysis used in the theoretical part, namely PEST analysis, Analysis of internal organization environment and summary SWOT analysis. Data analysed in the practical part showed the organization strengths and weaknesses as well as the threats and the oppotunities were indentifided. The author proposed the centre the recomendation of useing arisen opportunities in conclusion, also how it can deal with the threats.
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Extracurricular activities, regular leisure activities, non-profit organization, funded organization, analysis, PEST analysis, SWOT analysis, internal environment, environment, extenal environment, indoor environment, organization, opportunities, threats, strengths, weaknesses