Možnosti zvýšení konkurenceschopnosti podniku

Abstract

This thesis whose title is „ Possibilities of Increasing the Competitiveness of the Enterprise“ is focused on the utility system indicators such as creditworthy and bankruptcy models. The theoretical part of the work is aimed on defining the competitiveness and its financial and non-financial measuring. This is followed by the introduction to the financial analysis, definition of methods of financial analysis and the brief description of the indicators, PEST analysis, SWOT analysis and Porter’s five forces analysis. In the practical part, the theoretical knowledge is subsequently applied to the enterprise JINPO PLUS a. s., where the book values of the firm are being put into concrete models and their calculations performed.