Analýza a ekonomické zhodnocení digitalizace ve vybraném podniku

Abstract

The thesis focuses on the benefits of digitalization in the business environment. The aim of the thesis is to analyze and economically evaluate the implementation of digitalization in a selected company and to point out the advantages of its use in the business sphere. The first part summarizes the theoretical concepts related to the issues of innovation, investment and Industry 4.0. In the second part, an analysis of the process of introducing digitalization in the company ProDomy.cz is performed, which is complemented by an evaluation of the economic impact of the investment using methods of investment efficiency evaluation. The work shows that thanks to the digitalization of activities and the use of modern technologies, it is possible to transform a company offering local services into a company with a nationwide presence.