Analýza chování spotřebitelů na trhu s kosmetikou

Abstract

The topic of the thesis was to analyze consumer behavior on the cosmetics market. The theoretical part of thesis describes consumer behavior and detailed description of the cosmetic market. For the second (practical) part was choose method of electronic polling through a questionnaire. The result was a finding that cosmetic products are widely bought, both in stores and in electronic stores and there is a statistical correlation between the requirements for purchase in stores between sexes of generations X and Y. For a selection of cosmetics products between generations X and Y were again statistically confirmed differences for a selection of cosmetics products, where the decisive factor is the ratio of price and quality, previous good experience or technical support personnel.