Návrh marketingové komunikace vinařské oblasti

Abstract

Bachelor thesis focus on communication instruments issues of wine region Slovácko, more precisely Dubňany town. Theoretical part discuss marketing and marketing related processes, describes individual elements of communication mix and pays attention to marketing communication. Next part deal with detailed characteristic of town, it‘s history and present. The aim of practical part was gather information for analysis and find out activities which attracts potential visitors of town. Last part of thesis makes designing appropriate communication instruments and recommendations to improvement and augmentation attractiveness of events in Dubňany.