Měření spokojenosti českých turistů v Rusku

Abstract

The aim of this Final Bachelor Project was to examine on the basis of marketing research, to what extent the Czech tourists are satisfied with Russia and then propose recommendations that would improve the satisfaction of visitors to this destination. According to the accomplished research, I found what services in the country could be provided better. The theoretical part of my work is focused on customer satisfaction and methods of it’s detection. The practical part describes the outcome of the marketing research. Recommendations based on the results of the analysis were made for travel agencies that organize trips to Russia and also for the providers of accommodation, catering and other services.