Analýza konkurenceschopnosti vybrané společnosti

Abstract

This bachelor thesis called “Competitiveness analysis of the chosen company” is aimed to research of the positive and negative factors of the competitiveness. This work is divided into three parts. The first part describes the terms of the competitiveness and methods of its analysis. Next chapter is dedicated to the characteristics of the chosen company. In the third part there were made analyses of the internal and external environment. All the gained data were incorporated into the SWOT analysis that serves for the final evaluation and interpretation of the results. These results make the basis for the proposal of changes for the company.