Strategická analýza firmy pôsobiacej v segmente spoločenských hier

Abstract

The aim of the thesis is to evaluate the current strategic position of a selected company operating in the board games segment and, based on the gathered facts, to propose specific recommendations for its further development. In the theoretical part, utilizing professional literature, the fundamental concepts of strategic management are explained, and key analytical methods are defined, such as PESTLE analysis, Porter's Five Forces model, financial analysis, VRIO analysis, SPACE analysis, and SWOT analysis. These theoretical foundations are subsequently applied in the practical part. The thesis introduces the modern board games industry, current market trends, and the analyzed company itself, OPR, s.r.o. Using the aforementioned methods, a detailed evaluation of the company's external and internal environment, including its financial health, is conducted. In the conclusion, all findings from the analyses are summarized, and strategic measures are proposed to help the company better utilize its resources, resolve operational shortcomings, and strengthen its competitiveness in the market