Marketingový výzkum spokojenosti zákazníků se službami CK Duha Tour s.r.o.

Abstract

This bachelor thesis focuses on marketing research of customers satisfaction with the services of the travel agency DUHA TOUR s.r.o. I have divided the work into two parts. The first part is focused on theory. It explains marketing concepts. The second part, so-called practical part is focused on the research of customers satisfaction at the travel agency, in the form of questionnaires. I created the questionnaire together with clients at the travel agency, which were filled and subsequently processed. Based on the results, I will assess the satisfaction and propose measures for improvement.