Tvorba podnikatelského záměru v potravinářském průmyslu
Loading...
Downloads
9
Date issued
Authors
Večerková, Lucie
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The business plan is important document used by owners, management and potential investors of the firm. This business plan is aimed at enterprise in food industry. First part of this dissertation is theoretical in which the business plan’s structure and methods currently used in its individual parts are described. Second part contains business plan for existing firm where SLEPT and SWOT analyses are implemented, break-even point of production, marketing mix and financial plan are also established. Last part is focused on business plan evaluation.
Description
Import 30/10/2012
Subject(s)
business plan, financial plan, marketing mix, market analysis, SLEPT analysis, SWOT analysis, breakeven point analysis, Porter’s five forces analysis, profit and loss statement, cash flow, capital outlays, depreciation