Zhodnocení konkurenceschopnosti stavební firmy

Abstract

The diploma thesis deals with the evaluation of competitiveness of the construction company. The main aim of the thesis is to evaluate the competitiveness of the company called RIOS spol. s r.o and detecting of weakness that could influence its future development. The thesis is divided into three parts. In the first part, there are defined the theoretical-methodological basis of competitiveness. Then, there are described the methods and analysis which are used for measuring of competitiveness. In the practical part, there is the theoretical knowledge applying in the specific company and its competitors. At the end of the thesis, there are summarized the results, analysis, the plans and recommendation for the reinforcement of the competitive position and the improvement of competitiveness.