Strategická analýza konkurenčního okolí
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Kalivoda, Aleš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of my thesis is the strategic analysis of the competitive area of HON a.s.. The theoretical part is concerned with marketing information, strategic analysis and conditions of strategic analysis. The following describes the strategic scenarios. In the second part, which is focused on the practice is perform in the analysis of the internal environment of the company and external analysis of the competitive environment. Based on the information obtained from the previous analysis is a strategy for further development of the company.
Description
Import 21/10/2013
Subject(s)
competition, marketing, PEST analysis, Porter analysis, strategic analysis, strategic marketing, SWOT analysis