Specifické aspekty komunikace společenské odpovědnosti firem

Abstract

In my dissertation, I focused on the issue of corporate social responsibility. This problem, basic facts and characteristics I described in the first part of my work. Then I concentrated on characteristics of selected banking institutions and an environment where I applied the practical part of my job. Then I form of content analysis to evaluate their websites, then I received a questionnaire with information on clients' awareness of the social activities of banks, which use and then I received the information processed. The practical part was also proposed measures and recommendations to remedy the deficiencies detected. Knowledge found in the work I've finally wrapped up and assess the overall contribution of the my dissertation.