Využití vztahového marketingu v průmyslových podnicích
Loading...
Downloads
2
Date issued
Authors
Sväty, Tomáš
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The aim of my thesis is to determine how relationship marketing can be applied in the company. The first chapter is focused on defining what is marketing. At its foundation, tools and marketing mix. The next chapter deals with various concepts of marketing. The third chapter describes what is relationship marketing, CRM and loyalty customer and how to keep him.
Description
Import 04/07/2011
Subject(s)
relationship marketing, CRM, loyalty customer, marketing, marketing mix, marketing tools