Marketingový výzkum

Abstract

VALACH T. Marketing Research: Bachelor Thesis. Ostrava: VŠB – Technical University of Ostrava, Faculty of Mechanical Engineering, Department of Mechanical Technology, 2013, 43 p. Thesis head: Gregušová, M.

The topic of this Bachelor thesis is to undertake marketing research for the company Skvělej-Mobil, which has to reveal what types / brands of phones prefer customers to the greatest extent. This company sells mobile phones. The thesis is divided into theoretical and practical part. The theoretical part describes the process of marketing research. In the practical part an actual market research was done by the survey method. Respondents spoke to me in person or via the Internet. In conclusion, I evaluated the results, these results I compiled a graphs and said suggestions and recommendations.