Zhodnocení konkurenceschopnosti dopravního podniku

Abstract

This thesis deals with the topic survey of the competitiveness of a transport company, which focuses on the truck transport. In the beginning part are defined elements of small companies, competition and competitiveness, then there will be characterized procedures and methods for analysis of the external and internal business environment. In the next part is characterized specific transport company and there are processed methods for analysis external and internal business environment, which include Porter´s five competitive forces method, SWOT analysis, financial analysis and Pollak´s method. The aim of the thesis is the survey of the level of the competitiveness of the small company and suggestion for a strategy that ensuring company‘s competitiveness in the future.