Zhodnocení konkurenceshopnosti velké firmy v oblasti informačních technologií

Abstract

In the present thesis will examine some theoretical approaches that deal with business competitiveness and create competitive advantage , from the point of view of their impact on business performance. There are use theoretical approaches to the example of the multinational company is the global market leader considered his field. The work will also detailed analysis the company, which aims to determine the extent to which external and internal factors important for the enterprise . But this is an extremely important issue in-hous , which should be addrese to the top management of the company. The aim of the thesis is to analyze and assess the significance of the various factors that lead to increased competitiveness in the subject and the creation of competitive advantages from the perspective of the present and search for the next five years.