Strategická analýza vybrané společnosti
Loading...
Downloads
7
Date issued
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská – Technická univerzita Ostrava
Location
Signature
Abstract
The goal of the diploma thesis is a strategic analysis of a selected company. The first part of this work theoretically defines the necessary knowledge and concepts related to the analysis of the external and internal environment of the company and SWOT analysis. In the second part of the diploma thesis, individual analyzes are performed on the selected company. This identifies strengths, weaknesses, opportunities and threats. Based on the results of analyzes, ideas and recommendations for the selected company are developed.
Description
Subject(s)
Strategic Analysis, Strategy, Strategic Management, Competitiveness, SWOT Analysis