Návrh marketingové komunikace pro technické služby
Loading...
Downloads
3
Date issued
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
Signature
Abstract
The content of this master‘s thesis is the marketing communication design for technical services. The thesis is divided into the theoretical and application part. The data for the analysis were gained by means of marketing research by method of electronic quostioning called CAWI and were analyzed using MS Excel and IBM SPSS Statistic 23 programs. Marketing communication design for the company TS a.s. was based on the research results.
Description
Import 23/08/2017
Subject(s)
Marketing, Marketing communication, Marketing services, Technical services