Měření spokojenosti zákazníků v obchodě s těhotenským oblečením
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Authors
Chrobáková, Markéta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The objective of the project is to measure customer satisfaction. The marketing research was made in a written form directly in the shop. The results of the analysis are included in chapter 5. Suggestions and recommendations are given in chapter 6. The final chapter suggests that the employees of the Dvojcatka (Twins) shop should treat their customers as individuals.
Description
Import 30/10/2012
Subject(s)
customer, satisfaction, marketing mix, marketing research, competition