Strategická analýza pekařství
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Knitlová, Martina
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The main goal of this bachelor thesis is to propose strategy for selected bakery. The strategy will be elaborated on the basis of strategic analysis of entrepreneurial background and analysis of the bakery. The thesis is divided into two parts. The first part of the thesis is focused on explain of the theoretis terms and methods of strategic analysis. The second part is focused on own analysis of the bakery, results of the research, recommendations and proposals which were obtained using methods of strategic analysis.
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Import 05/08/2014
Subject(s)
Strategic analysis, strategy, competitive advantage, SWOT analysis.