Analýza konkurence společnosti v oblasti telekomunikačních služeb
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis focuses on the analysis of the Company in the Field of Telecommunication Services. The company which is analyzed is PODA a.s. In the diploma thesis is performed analysis of the external environment, especially PEST analysis, competitor analysis and analysis of the internal environment including financial analysis. The results of the analysis are then summarized in the SWOT analysis, which serves as a basis for a concrete recommendation for the company that was analyzed in the practical part of the thesis.
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competition, macroenviroment, microenviroment, PEST analysis, analysis of competition, financial analysis, SWOT analysis