Zefektivnění marketingového systému řízení v konkrétním podniku

Abstract

The bachelor thesis deals with streamlining of marketing management system in the company Vital Clean. The theoretical part describes generally marketing management system from the point of view of the concept of corporate governance, marketing mix and marketing tools, and after then in the second chapter explains the theory of the business plan. In the practical part was carried out market research at first and after consultation with the owners of the company followed the development of a new business plan.