Možnosti uplatnění marketingových aktivit v rámci mikroregionu

Abstract

This thesis is dealing with marketing activities of microregion. Objective of thesis is discover present circumstances implementation of marketing communications acitivities in Microregion Zábřežsko, discover awareness of the microregion and propose, which another marketing communication activities could contribute to increasing interest in this territory and contribute that way to development potential utilization of travel movement within the Microregion Zábřežsko. Proposals appear from marketing study the microregion, from realized marketing research and personal knowledge. Main recommendation and proposals are concerned in differentation and increasing offer of the microregion according to prospective visitors segments, increasing promotion of microregion offers on internet and in press, finding place and objects in the microregion, which in term of travel movement could be or could be better used, increases number of the microregion tourist attractions, which are included to dicsount card programme Olomouc region card and increasing cooperation with travel agency Peřej, which offer the microregion product packs .