Marketingová komunikace florbalového klubu

Abstract

The goal of my bachelor thesis was to analyze current marketing communication of a floorball club 1.SC Vitkovice and make recommendations on its improvement. The thesis is divided into two parts; theoretical and practical. In the theoretical part, I described characteristics of the floorball club and I explained the term sports marketing and all aspects of marketing communication. The practical part includes marketing research that was obtained through personal and internet questionnaire. Based on the results of my own marketing research and analysis of marketing communication, I made suggestions and recommendations that could lead to more effective marketing communication of this floorball club.