Struktura a vývoj CSR v TŘINECKÝCH ŽELEZÁRNÁCH a.s. mezi léty 1998-2018
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Vysoká škola báňská - Technická univerzita Ostrava
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This thesis is focused on very dynamic and developing concept of Corporate Social Responsibility (CSR). Specifically it is about CSR in huge industrial corporation TŘINECKÉ ŽELEZÁRNY, a. s. First part describes variant theoretical CSR conceptions. The second part, is the analythical one and it is focused on CSR activities in TŘINECKÉ ŽELEZÁRNY, a. s. in last twenty years. Suggestions of improvements are based on detailed analysis. The interview with HR director Mr. Ivo Žižka is also part of this thesis.
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Corporate Social Responsibility, Economic Area, Social Area, Environmental Area, Stakeholders