Měření spokojenosti zaměstnanců s personálním marketingem společnosti
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Authors
Beránková, Petra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
SUMMARY
EMPLOYEE SATISFACTION MEASUREMENT WITH COMPANY MARKETING
Bc. Petra Beránková
This work was aimed at personnel (company) marketing in TEMPO TRAINING &
CONSULTING s. r. o. The main interest was given to the state and satisfaction with areas of
personnel marketing in the company.
The primary research gave the data for the analysis of problematic areas at each division and
the whole company as well.
On the base of the analysis were advised some variants of possible solutions. These could
mean a great change not only for the system of company function, structure of benefits, but
also for the structure of employees and positions.
Description
Práce odevzdána pouze v elektronické podobě
Import 29/09/2010
Import 29/09/2010
Subject(s)
company personnel marketing, personnel marketer, benefits, work/life balance benefits, employees satisfaction, satisfaction measurement, methods of satisfaction measurement, discusions in fokus group, individual face to face interviews, method of questionaire, method of critical situations.