Analýza konkurenceschopnosti stavebního podniku

Abstract

This diploma thesis focuses on the analysis and evaluation of the competitiveness of the company INTOZA s.r.o., which is engaged in construction activities in the Moravian-Silesian Region. In the first part of this thesis, there is a definition of substantial theoretical facts about the concept of competition and the evaluation methods of competitiveness. The second practical part examines the factors influencing the company’s position on the market. This part also includes the, macro environment of the business, analysis of competitors and their comparisons, SWOT analysis and the crucial Porter analysis of five competitive forces. Based on the analysis assessment, there are specific proposals and measures at the end of the work, proposed in order to strengthen the company’s competitiveness.