Marketing research into the quality of services provided by the Leos Janacek Airport in Ostrava-Mošnov

Abstract

Transport infrastructure and accessibility is one of benchmarking criteria on successful regional development and prosperity. The accessibility is important not only for tourist industries and their customers, but especially for potential investors. The existence of an airport is a precondition for the air traffic accessibility. The majority of us take the existence of the airport for granted without realizing the fact that it is largely financed by the Moravia-Silesia Region. With regards to ever decreasing air traffic figures, the owners of airports are in a difficult economic situation. They operate under the necessity of looking for sources of additional income, as the core activity revenues of passenger and cargo traffic are diminishing. This brings increasing pressure on the quality of services provided, as the number of customers decreases and customers are ever more demanding. As such, the Marketing Research into the Quality of Services Provided by the Airport, Ostrava-Mošnov has been the subject of this project study.