Návrh na zavedení CRM systému v obchodní firmě

Abstract

The aim of thesis is to find out an actual structure of customers of industrial company and design a new marketing activities for customer relationship management. The thesis is divided to a few chapters. In theoretic part there are describe basic terms related to the CRM. Then there is a characteristic of company. Results of the research from secondary datas are presented in the analytic part. There are some suggestions for new marketing activities towards individual customer segments and the creation of a CRM system itself.