Návrh event marketingu pro autosalon

Abstract

The Diploma thesis is devoted to event marketing design showroom for Skoda Auto company Dubina. The theoretical part covers the bases of event marketing, event marketing concept itself, then its research and planning over the selection of an event, a user's perspective, possibly in practice and to monitor their targets. The company is analyzed in terms of internal and external environment company and also by using SWOT analysis. The primary used data are obtained by primary survey and secondary data from company management. Based on their analysis the concrete event marketing design is made, which should lead to increased knowledge, improved competitiveness, strengthening good relations with all public and facilitate the consolidation of positions in the automotive market.