Zpracování strategické analýzy vybrané společnosti a návrh doporučení pro posílení její konkurenceschopnosti

Abstract

The thesis deals with the strategic analysis of company X, which operates in the dairy industry. The main objective of the work is to conduct a strategic analysis and propose recommendations for strengthening its competitiveness. Analyses of the external and internal environment were conducted and the results were summarized using SWOT. Based on the results, strategic recommendations were proposed, focusing on three main areas - product differentiation, brand strengthening and increasing operational efficiency. The proposed strategies combine marketing activities, product innovations and investments in energy savings and renewable energy sources. The recommendations mainly include the development of the product portfolio, systematic brand building, more effective use of local resources, cost optimization and expansion of distribution channels. The proposed recommendations are structured according to the time horizon of their implementation and are aimed at strengthening the long-term stability and performance of the company.