Návrh konkurenceschopné strategie firmy

Abstract

The purpose of the bachelor thesis is to evaluate the status of the selected company in a competitive environment and on the basis of the detected results to propose appropriate recommendations which the company could use to improve its competitiveness. The theoretical part of the thesis is focused on the characteristics of the selected company and for an explanation of the basic concepts related with competitiveness and strategic analysis. In the practical part of the bachelor thesis, is then realized strategic analysis and on the basis of the finding results are proposed for strengthen the competitiveness in the long term.