Výběr optimální banky z pohledu ESG zohledňujícího klienta

Abstract

This bachelor's thesis examines selecting the optimal bank and its offered credit product from an ESG-responsive client perspective using multi-criteria analysis. The theoretical part of the thesis focuses on the characteristics of the banking sector in the Czech Republic, an explanation of the ESG concept, and its implementation in banking. Furthermore, the principles of multi-criteria decision-making are introduced, including methods for determining criteria weights and evaluating variants. In the practical part, selected methods of multi-criteria analysis are applied to six banking institutions operating on the Czech banking market based on five evaluation criteria. The scoring method, Saaty's method, and Fuller's triangle method are used to determine the criteria weights. The subsequent evaluation of variants is performed using the Weighted Sum Method and the TOPSIS method. The result of the work is a comparison of selected banks operating on the Czech market and the identification of the optimal variant corresponding to the client's preferences.