Analýza postavení firmy na trhu

Abstract

This diploma thesis is focused on the analysis of firm market position with special chemical products, which are design to fix your car painting. The company which is analyzed is ColorCar a.s. In diploma thesis is performed analysis of the external environment, especially PESTLE analysis, competitor analysis and analysis of the internal environment including analysis of marketing and distribution factors and financial analysis. The results of the analysis are then summarized in the SWOT analysis, which serves as a basis for concrete strategic recommendation for the company that was analysed in the practical part of the thesis.