Podnikatelský záměr

Abstract

The aim of this dissertation called ‘The Business Plan’ is to produce a business plan for Elektro&Light Ltd. The company will be providing goods and services in the field of lighting technology.

The theoretical part explains basic economic and business jargon and concentrates on the structure and the aims of the business plan. Furthermore it explains the methods and analysis that are needed for the business plan draft together with the description of the financial analysis sources. The next part introduces Eletro&Light Ltd, its basic data and aims. The practical part deals with the producing of the business plan and with the analysis. In this particular case the PEST analysis, The Porter’s model of five competition forces and the SWOT analysis and marketing mix were used. This dissertation also includes the details of carrying out and the processing of the marketing survey.

The outcome of the survey has been used to produce a list of suggestions and recommendations. There is a financial plan that outlines the predicted financial situation. The dissertation results in an assessment of the realisation of this business plan.