Provedení strategické analýzy podniku a navržení strategických doporučení

Abstract

The aim of this thesis is to conduct a strategic analysis of Vosime and, based on the findings, to propose measures to support the company’s future development and competitiveness. The theoretical section of the thesis focuses on defining the basic concepts of strategic management and strategic business analysis. It also includes a description of selected tools for analyzing the company’s internal environment, external environment, and tools that link these environments and enable their comprehensive assessment. The practical section first introduces Vosime and its business environment. Subsequently, a comprehensive strategic analysis is conducted, covering both the external and internal environments of the company. Based on the findings, a SWOT analysis is conducted to identify the company’s strengths and weaknesses, as well as opportunities and threats, with its evaluation serving as the basis for formulating strategic recommendations. In the conclusion of the thesis, specific strategic recommendations are formulated based on the analyses conducted, which are intended to contribute to the company’s further development and strengthen its market position.