Prevence krizí vybraného podnikatelského subjektu

Abstract

The Diploma thesis is focused on the crisis organization profile for company Liftcomp a.s. It is divided into three parts. The first section describes the basic theoretical background of the crisis, its origin and phases of progress. There is explained the concept of crisis management and analysis of internal and external environment of the company. The second part focuses on the characteristics of the company, its history, organizational structure of the company and a description of business activities. In the practical part are created analyzes of the external and internal environment of the company. For the analysis is used Porter's five forces model, PEST analysis, SWOT analysis and financial analysis. On the basis of these analyzes are identified crisis outbreaks, which may endanger the company. Further there are created emergency outbreak crisis plans and scenarios. In conclusion, recommendations are drawn up to cope with crisis.