Strategická analýza výrobního a obchodního podniku

Abstract

The goal of the bachelor thesis is conduction of strategic analysis of the chosen company and draw up a strategies, which could be suitable for this company at present. The theoretical part deals with the theoretical knowledge which are necessary to perform strategic analysis. In the practical part these findings are applied to the company TEMPISH, Ltd. and there is created the analysis of the external and internal environment. The best strategy for the company is based on the results of the SWOT analysis.