Marketingový mix projektu vědeckých konferencí v oboru průmyslového managementu

Abstract

This bachelor thesis deals with project development of scientific conferences in the branch of industrial management, using knowledge of the marketing mix. The point of this project is to formulate a scientific conference with using the four components of marketing mix (the "4 Ps"), which are: product, place, promotion and price. The conference was organized to engage with, contacts, gaining theoretical knowledge and practical experience of experts in the branch and finding solutions to the problem. The result of this work is a proposal for the project by designing the feedback to create repetition conference schedule. This project of scientific conference can serve as a model for all schools, which will to organize the conference.