Hodnocení konkurenceschopnosti výrobního podniku

Abstract

This bachelor thesis is focused on Evaluation of the Competitiveness of a Manufacturing Company. The aim of this thesis is to carry out the analysis of external and internal business environment. The theoretical part of the thesis defines the basic terms and definitions concerning the company and competition. After that are described the methods used for evaluating the competitiveness of the company. In the practical part there is firstly introduced the selected company. The external environment of the company is described using the PEST analysis and Porter five forces analysis. The internal environment of the company is analyzed using the analysis of the internal environment of the company and financial ratios. The last used method is a SWOT analysis, which is based on the of previous analyzes. In conclusion of the thesis are recommendations for increasing business competitiveness and it‘s position on the market.