Analýza systému CRM strojírenské firmy
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with CRM system in engineering company. The goal is to analyze the CRM system in the company, and then create recommendations. The thesis is divided into theoretical and practical part. The theory is focused on theoretical basis of CRM systems in the engineering company. The practical part consists of quantitative research and analysis of the CRM system. The thesis concludes with recommendations and substantial ideas are summarized at the end.**
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CRM system, CRM software, CRM in engineering, CRM survey