Příprava strategické analýzy pro výrobní firmu
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Authors
Polame, Lukáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The theme of this work is the strategic analysis of a company which operates on the honey cakes market.The goal of the thesis was to find out the position of the company on the market and propose - based on the outputs of analysis - some proposals for improvement.
Description
Import 22/07/2015
Subject(s)
Strategic analysis, Marlenka, SWOT, PEST, Porter analysis, Financial analysis, Macro environment analysis, Micro environments analysis, Outer analysis, Inner analysis