Strategická analýza organizace

Abstract

A bachelor thesis focuses on the overall analysis of the cafe and restaurant Corso. There are described various methods of strategic analysis where are ranked analysis of the external, internal and sectoral environments. The main objective is to assess the situation of the cafe and restaurant Corso using available information and analytical methods and reveal the strengths and weaknesses of the company, as well as opportunities and threats, on the basis of the results. The final step of my work was to design recommendations based on the analysis found. Finally the thesis deals with specific recommendations, which are aimed at improving the status of the company in the market, especially increasing the competitiveness and attracting more customers.