Porovnání klasických a nízkonákladových leteckých společností z hlediska nabídky a poptávky po jejich službách

Abstract

The bachelor thesis deals with the comparison of traditional and low-cost airlines in terms of the supply and demand for their services. The introductory part defines the air transport market, its structure, and the key factors influencing both airlines and customers. Based on the analysis of selected airlines, their business models, pricing policies, scope of services, and passenger preferences are compared. The following part focuses on the analysis and comparison of financial indicators of the selected carriers, which serve as a basis for proposing the most suitable model in terms of efficiency and sustainability. In the final section, the results of the analysis are evaluated, and recommendations for optimizing the supply of airline services in the context of current market trends are presented.